TPN Reimagine Retail™

sharon love chief executive officer

As CEO of TPN, Sharon Love is best known for her balanced dedication to the needs of both clients and employees. The result is a brand of service and agency culture that is unique in the retail and promotion industry and critical to our clients’ success.

TPN has experienced significant growth under Sharon’s leadership. The agency has grown from 20 employees in a single office to 200+ employees in over five offices including Dallas, Chicago, New York and Los Angeles. As part of that growth, Love led the agency through the Omnicom acquisition in 2002. Sharon has built and maintained some of the industry's longest-running and most productive client/agency relationships with leading marketers. These include Bank of America, PepsiCo, Hershey’s, Walmart and 7-Eleven, for whom she also serves as CEO of Freshworks, an interagency consortium that collaboratively serves the client’s diverse needs.

Sharon’s diverse experience translates to a deep and powerful understanding and respect for the power of the brand for both the consumer and the trade. With retail marketing at her core, she has over 20 years of experience at TPN across a variety of industries including Consumer Packaged Goods, Account-Specific Marketing, Luxury Goods, Sports Marketing, Spirits and Cable Marketing and Business to Business. Beyond her duties as CEO, Sharon devotes time to several community organizations including the Central Park Conservancy, the Women's Sports Foundation, the Chamber Dance Project and the Connecticut Public Library. She and her husband Neil live in New York City.

rich feitler president

Rich Feitler has built a reputation for utilizing innovative retail marketing strategies to develop both national and account-specific marketing plans, resulting in strong, sales-generating work for clients. For over 20 years, his business acumen and experience has helped several of the nation’s premier retail and consumer product leaders achieve market leadership, including industry giants such as PepsiCo, Walmart, Bank of America, 7-Eleven, Orbitz, Hershey, Staples, Anheuser-Busch and General Mills.

Under his leadership, TPN became the first sales promotion agency to utilize Six Sigma to create a measurement-based culture, centered on innovative ROI models and continuous improvement. The end result has been a winning combination for clients – yielding better thinking, increased creativity, better sales force/customer compliance and maximized efficiencies.

Rich received his BA from Vassar College and an MBA from Harvard Business School. He and his wife Margie live in Chicago with their four children.

ben disanti svp — planning and perspectives

Ben DiSanti offers a diverse background in planning, advertising and promotional marketing that spans 20 years. Since joining TPN, he has dedicated his efforts on establishing and leading TPN’s Planning and Perspectives department, resulting in continuous growth for clients such as Gatorade, 7-Eleven, Samsung Mobile, Quaker Foods & Snacks and Hershey’s.

Ben continually strives to unearth the key motivational nuggets that drive consumers to action, while also building a bond with the brand. Within TPN’s Shopper Marketing discipline, he focuses on communicating with influencing and engaging a brand's target anywhere they are in shopper mode. This includes the disciplined use of facts and data, a close understanding of the intersection of factors affecting the consumer and shopper, and a commitment to continuous improvement. When not in the office, Ben loves to spend his time with his wife Kris and their two daughters, LeeAnn and Emma, sitting on their pier enjoying a sunset over the lake.

anthony massa chief creative officer

Specializing in building client-agency relationships with creative at the helm, Anthony Massa has driven retail sales for some of the world's most recognized brands including Gatorade, Propel, Walmart, McDonald’s, Coors and Tropicana, to name a few. A seasoned executive with more than two decades of marketing experience, Anthony is recognized as an innovator and communications industry leader and has worked across a variety of consumer, retail, pharmaceutical and business-to-business categories.

Among Anthony’s many creative honors is a 2008 Gold Reggie for a Gatorade All Stars Walmart VPI selection. Attacking a challenge from all 360° is what Anthony brings to his clients, and the kind of full-service approach he inspires in his creative teams. Anthony lives in Dallas with his wife, Diane.

tim austin chief creative officer

Tim Austin is a veteran of TPN, helping to build the agency's unique results-based culture. Tim has been responsible for developing many of the agency's groundbreaking and highly effective retail campaigns across a wide range of clients including Bank of America, Frito-Lay, Samsung Mobile, Hershey’s, ESPN and 7-Eleven.

Tim’s expertise in both retail and consumer packaged goods marketing has led to the creation of consistently successful retail sales promotions and brand merchandising programs. His leadership on the Dorito’s “Crash the Super Bowl” promotion helped earn the agency a 2008 Pro Award, a 2007 Cannes Gold Lion Award, and a 2008 Effie. He inspires the same level of innovative ideation among all of the agency's creative teams. Tim and his wife, Danielle, live in Dallas with their two children.

carolyn madigan svp — brand development

A TPN Veteran for more than a decade, Carolyn is responsible for strategic planning, development of brand strategy and quality control, partnering with internal teams to ensure that our creative product delivers on strategy and resonates with its target audience. Carolyn offers beverage and CPG experience on brands such as Gatorade, Propel, Tropicana, Walmart and George Weston Bakeries. In addition, her retail expertise led to her formation of TPN’s Account-Specific Marketing group – a team that works closely with our CPG clients in developing mutually beneficial marketing programs with key retail partners.

Carolyn’s focus on the history of understanding the customer led to a focus on the shopper — and the importance of understanding the interaction of variables that affect the shopper to grow brands at retail. Her contribution to and leadership of Shopper Marketing initiatives at TPN have been critical to the agency’s growth in recent years. Currently living in the suburbs of Chicago, Carolyn enjoys reading, gardening, and spending summer weekends swimming and boating with her husband, Dan, and their four children.

bobbi merkel svp — convergence

As SVP of convergence at TPN, Bobbi uses her extensive experience in the industry to direct the innovative concept of convergence. Bobbi brings a diverse cache of knowledge, encompassing client side, entrepreneurial and agency experience, including high profile clientele such as 7-Eleven, Harrah’s, Frito-Lay, Dell and Sam Adams. Additionally, her strong ability to manage multifunctional business teams has secured partnerships with 20th Century Fox, Sony, Kraft, Western Union and Blockbuster, to name just a few.

Bobbi graduated with Honors from the University of Wisconsin-Milwaukee, receiving her BBS-Marketing (while working full time). She continued her educational pursuits at Harvard Business School, earning a Strategic Marketing Management-Executive Education. Outside the office, Bobbi enjoys spending time with her husband and son. She has an affinity for contemporary fine art and enjoys traveling, baking and cooking for her family.

cathy brown svp — client service, dallas

Cathy Brown oversees operations in TPN’s Dallas and Los Angeles offices, ensuring impeccable service across all accounts, including Bank of America, Samsung Mobile, and 7-Eleven. She guides new business efforts, developing and coaching account service teams to ensure best-in-class partnership with current and future clients.

Cathy draws from over 20 years of marketing and leadership experience to bring people and resources together, offering our clients unique staffing models, partnership and convergence opportunities, and innovative and customized solutions. Cathy's outside interests include her love of all sports and her active support of the YWCA of Dallas, where she has served as a board member. In addition to her commitment to her community and youth at risk, Cathy enjoys spending time with her family and is an active member of The Potter's House, a church in Dallas.

christy o´pella svp — client service, nyc

Christy is an energetic team leader with expertise in consumer packaged goods marketing. Christy has a proven track record in account management with more than 15 years of experience in advertising, sports marketing, promotion strategy/planning, trade marketing management and execution with clients such as The Hershey Company, Kraft, Nabisco, MWV, Campbell Soup, as well as several in the healthcare industry.

Christy has served as the integrated agency lead for various clients, which garnered best-in-class accolades from both the agency partners and the clients themselves. She has also been the on-boarding liaison for several new clients at TPN, working between the account and creative teams to build processes, gain insight into new categories and adapt current agency processes to ensure flawless execution on behalf of the client. Her strategic marketing insights, solution-oriented approach, and exemplary client service skills have proven invaluable to clients and team members alike.

mike pate chief financial officer

As TPN's Chief Financial Officer, Mike continuously looks for and implements internal strategies to create efficiencies and add value to our client partnerships. With a keen attention to details and sharp strategic lens, Mike challenges both Account and Creative teams to work smarter, better and with the client's best interest in mind at all times.

In addition to his involvement with TPN's Six Sigma implementation and Sarbanes-Oxley compliance projects, Mike led the integration of efficient and effective internal processes which generate accurate resource utilization reports, constantly challenging teams to provide more effective communication, thinking and creative to our clients.

Mike received his MBA from Harvard Business School and lives in Dallas with his wife, Sherry, and their two sons.