TROPICANA JUICY REWARDS

Today, the juice category is more flooded than ever with different flavors and brands at varying prices. What’s more, consumers are choosing juices that have the best value, instead of sticking with a trusted name brand. In order for premium brands like Tropicana to compete, they had to find a way to give consumers savings beyond the store.

So TPN helped Tropicana do just that: Create a loyalty program with social media aspects —Tropicana’s first foray into this space — to set the brand apart and increase their digital presence in the process.

The unique solution? Tropicana’s Juicy Rewards, an online, point-based loyalty rewards program that connects consumers with thousands of local and national offers, emphasizing family fun. Consumers can choose the rewards they want most, from discounted admission to a local zoo or day spa to discounts on Coleman camping gear, adidas sportswear or EA SPORTS Active games. The microsite itself, juicyrewards.tropicana.com, is simple to navigate and features handy resources like a location-specific rewards search tool and an iPhone app, plus a Monthly Partner Sweepstakes where users can enter to win a premium prize package.

Additionally, Facebook, Twitter and an iPhone application give users an easy way to see the Juicy Rewards Deal of the Day and sign up for the program, plus an opt-in email component that can extend beyond the life of the promotion.