With an influx of new players in the beverage game that had as many promises as additives, Gatorade was starting to get lost in the shuffle. Gatorade decided to use its tested and proven scientific methods to create an entire line of beverages with all new benefits.

The problem was that shoppers had grown accustomed to shopping for Gatorade by color. TPN was asked to change the game and alter the ways consumers look at Gatorade.

We leveraged their current behavior by creating color blocks at shelf. This was coupled with a customized gravity-feed product delivery system which drew further attention to the shelf and, more importantly, guided shoppers line of sight to the benefits of each new offering in the line.

The result was a display that stopped shoppers in their tracks and changed the way they thought about Gatorade.