School fundraising is a surprisingly competitive marketplace. Any fundraising program must be simple to execute and easy to communicate or else getting schools to buy in is a losing proposition.

Tropicana had never tried to make the grade in schools before, but TPN helped them ace the test with their first in-school program. The goal of the program was threefold: to increase purchase of 64 oz. Tropicana and 59 oz. Trop50 in SuperValu stores, to raise awareness of the Tropicana Rescue the Rainforest sustainbility program, and to give parents a chance to protect the environment and win $10,000 for their child's school.

With a tight budget and timeline, we had no room for error. Our knowledge of each target led us to develop a turnkey program that efficiently delivered Tropicana's message at key touch points throughout the fundraising process. It included an email blast to school administrators, downloadable backpack flyers to reach parents, SuperValu in-store POS for general market awareness and a custom microsite for program fulfillment. Participating schools received ten chances to win one of ten $10,000 grand prizes just for registering, and additional chances for each product code entered on their behalf.

Of the significant number of schools reached by the program, three times the average email response rate participated. At the end of the program not only were ten schools flooded with fundraising dollars, over 2,000,000 square feet of rainforest were preserved. We'd call that a win-win for our children's future.