TPN and Freshworks reimagined summer at 7-Eleven by tapping into the passions of it's core consumer: blockbuster films and exclusive collectibles.

The action began in April with the highly anticipated prequel, "X-Men Origins: Wolverine", and continued all summer long with "Terminator Salvation", "Transformers: Revenge of the Fallen" and "G.I. JOE: The Rise of Cobra". Stores featured signature Slurpee flavors, action cups, character straws and more. Meanwhile, our close relationships with studios allowed us to bring the partnerships full circle for 7-Eleven, giving their proprietary products valuable screen time. 7-Eleven was able to achieve star status, outshining the competition.